Equal Revenue and Ad Spend
The campaign generated $1 in revenue for every $1 spent on advertising. Other business costs are not included.
MARKETING CALCULATOR 01
Know what your advertising really returns.
Calculate your Return on Ad Spend (ROAS) to understand how much revenue your advertising generates for every rupee invested. Make campaign decisions with clearer performance data.
Calculate Your ROAS
Simple inputs. Clear results. Better decisions.
MEASURE ADVERTISING EFFICIENCY
01 / MARKETING CALCULATORS
ROAS CALCULATOR
Calculate your advertising returns.
Enter your advertising spend and generated revenue to calculate your Return on Ad Spend. Select the currency used for your campaign.
FORMULA
Revenue ÷ Ad Spend
Important:
ROAS measures revenue relative to advertising spend.
It does not account for all business costs or determine
net profit. Both amounts must use the selected currency.
CAMPAIGN PERFORMANCE
Calculation Results
Your results will appear here.
Enter your campaign figures and select Calculate ROAS to view your results.
UNDERSTANDING ROAS
How to Calculate Return on Ad Spend
ROAS helps you understand how much revenue your advertising generates for every unit of money spent on a campaign. Use it to evaluate advertising performance and make more informed marketing decisions.
THE ROAS FORMULA
ROAS
=
Revenue Generated
Advertising Spend
Divide the revenue attributed to your advertising by the amount spent on that advertising.
EXAMPLE
Revenue generated
$40,000
Advertising spend
$10,000
Your ROAS
4.0x
Every $1 spent generated $4 in revenue.
INTERPRETING YOUR RESULTS
What Does Your ROAS Mean?
ROAS expresses the relationship between advertising spend and attributed revenue. These examples show how to read common ROAS values.
Twice the Ad Spend
The campaign generated $2 in attributed revenue for every $1 spent on advertising.
Four Times the Ad Spend
The campaign generated $4 in attributed revenue for every $1 spent on advertising.
Important: These examples explain the ratio, not campaign profitability. A higher ROAS is not automatically more profitable; product costs, operating expenses, margins and attribution accuracy also matter.
HOW TO USE THIS TOOL
Calculate Your ROAS in Three Steps
Select Your Currency
Choose the currency used for your campaign. Revenue and advertising spend must use the same currency.
Enter Campaign Figures
Add your total advertising spend and the revenue attributed to that advertising campaign.
Review Your Results
Calculate your ROAS and review the result alongside your campaign objectives, margins and other costs.
KNOW THE DIFFERENCE
ROAS vs. ROI
ROAS measures revenue generated relative to advertising spend. Return on Investment (ROI) evaluates the return against the investment and can account for costs beyond advertising, depending on how it is calculated.
| Metric | What It Measures |
|---|---|
| ROAS | Attributed revenue relative to advertising spend. |
| ROI | Return relative to investment, based on the costs and returns included in the calculation. |