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Social Media Optimization (SMO)

According to wikipedia,
"Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks."

Modern web has changed the word we live in. It is now safe to say that social media has a profound impact on the world we live in. Everyone with access to Internet has got a voice. Not that all the problems are solved in the age of social media. Common man has managed to challenge status quo.

Arab Spring followed by Mohamed Bouazizi's self-imolation showed the power of social media to change the world. It was one of the elements that forced two dictators out of power in the North Africa. India also has seen social media activism. Since the way we consume information has changed, organisations are also adapting the way they communicate.

Before moving forward on social media optimisation let's have a look at the three most famous examples of use of social media by businesses and customers.

Business Promotion through social media
Blendtec CEO Tom Dickson was an early adopter. He identified the power of social media and video content quite early in the day. His campaign 'Will it Blend?' was a real success. It was a viral video campaign where CEO himself tried to blend unusual items (iPhone, foam football, buffalo wings, etc) to show the power of his blender.

Dickson said about 'Will it blend?' campaign: "The campaign took off almost instantly. We have definitely felt an impact in sales. Will it Blend has had an amazing impact to our commercial and our retail products."

Business Crisis communication through social media
Two Domino’s employees shot a video of themselves doing gross things to the food they were preparing and posted it on YouTube. The video went viral and got half a million views. Domino's realised and used social media to manage this crisis. Domino's CEO expressed his outrage over the incident and explained that it was an isolated incident.

Domino's was also forced to create social media accounts during the crisis.

Customer Grievances Redressal
Canadian musician Dave Carroll protested with a song 'United Breaks Guitars' to chronicle his grievance against United Airlines. It was a humorous take on a real life experiences with which audience easily identified. The viral video forced the airline to compensate the musician.

Social media optimisation (SMO) is a mix of online activities that result in more traffic (or visibility) and awareness for website (or brand). It's done by optimizing a website and its content in terms of sharing across social media sites. SMO is similar to viral marketing where word of mouth is created through the use of social networking and content sharing websites. Building online following
• Online reputation management
• Customer engagement
• Social Media Monitoring
• Quick crisis response

Why Teekhaweb Online Solution suggests every brand to go for Social Media Optimisation.
• Take control of your brand on social networks
• Do it before someone starts a campaign against you
• You can engage with your target audience
• Answering criticism is easy on social platform

If you want to know more about SMO
• Teekhaweb Online Solution Facebook page
• Teekhaweb on Twitter

and post / tweet your query. • Vaseline campaign
• India against corruption


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